Key Elements of Information Design in User Research Reports
We often assume that research is simply about collecting data. As long as we choose the right method, secure a sufficient sample, and ask the right questions, conclusions will naturally emerge from the data. It’s as if the researcher’s only job is to be an honest recorder, faithfully presenting what they observe, and the work is done.
But if you have actually conducted research, you know it never works that way. Data does not speak for itself. It just sits there quietly, waiting for you to decide how the pieces fit together. The way you interpret it determines how it presents itself. Give the same set of numbers to different people, and they can tell completely different stories. Some see chaos, others see structure, and some see nothing at all, simply pasting the raw tables into their reports.
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